Two of the biggest names in UGC, Billo and Insense, come with a catch: shared creator pools, rising fees, or hidden marketplace cuts. Here's how SHOUT stacks up on pricing, quality control, and results, without the trade-offs.

Follower count stopped predicting performance a while ago. Here's why micro and nano creators are now outperforming macro influencers on engagement and trust, and what that means for how brands should actually be spending their creator budgets in 2026.

The UK's social media ban for under-16s arrives in Spring 2027, and with it, a projected £1.3 billion drop in digital ad spend. Here's what it means for your brand, and why UGC is your best defence.

Discover the best FIFA World Cup 2026 brand activation ideas - from fan zones to UGC campaigns - and learn how SHOUT's UGC platform helps brands and agencies scale content fast.

As audiences become more selective, brands must shift from chasing attention to earning it with intentional, value-driven content.

There are many tips and tricks to learn about influencer marketing, there are also many myths and misconceptions about it, so let’s look at some of the most common.