Feeling bold enough to experiment in 2026? Here's how.

When a brand wants to earn trust, what works?

The proposed rules don’t apply to organic creator activity. That means you can still work with trusted UGC creators to showcase your healthier options, talk openly about product reformulation, or share stories that resonate authentically with your audience.

User-generated content (UGC) is no longer “nice to have” in your content mix. It’s the engine behind some of the best-performing paid social campaigns, most trusted product pages, and highest engagement rates on TikTok and Instagram.

User-generated content has emerged as one of the most impactful digital marketing strategies in recent years.

Nano influencers may have fewer than 10,000 followers, but they live up to the saying that dynamite comes in small packages.