Most creator campaigns don't fail because the idea was wrong. They fail because the operations behind them break down: briefs take too long to write, sourcing takes too long to close, moderation becomes a bottleneck once submissions arrive, and by the time results are in, the campaign has already moved on.

We built SHOUT to remove that friction, and over time that's grown into three distinct products rather than one. Each is built for a different stage of a brand's creator marketing journey: sourcing external talent, activating your existing customers, or handing the whole thing to a dedicated team. Here's how each one works, and how to know which is right for you.

SHOUT Studio: Self-Serve Sourcing at Speed

SHOUT Studio is our foundation product: a self-serve platform for briefing, sourcing, and managing external creators without the manual overhead of spreadsheets, directories, and cold outreach. It's powered by our network of more than 50,000 vetted creators, and brands typically start receiving qualified applications, sometimes 50 or more, within 24 hours of publishing a brief.

That speed comes from a four-stage workflow built into the platform:

Briefing. AI-assisted tools help you generate campaign requirements, creative direction, and brand guidelines in minutes rather than hours, so there's less distance between an idea and a live brief.

Assignment. Smart matching filters creators by audience, demographic, and campaign fit, so you get a shortlist of relevant applicants automatically instead of sourcing manually.

Moderation. AI-assisted review checks submissions against your campaign guidelines before they reach your team, so brand safety and compliance checks don't slow the pipeline down at volume.

Attribution. Performance and sentiment reporting tracks creator output and campaign engagement in one place, giving you a clearer basis for planning your next brief.

Studio also supports different content and rights structures depending on what you need: UGC Video commissions cover content for your own channels with no paid usage rights attached. Ad Licenses secure paid media rights so high-performing creator content can run as ads. Influencer Posts combine licensed content with organic posting on a creator's own channels, for both paid and organic reach. Some of our brands have sourced, briefed, and licensed 50-plus creator videos in a single weekend through this workflow.

Our Basic plan is £199 a month (inc. VAT), including unlimited campaign briefs, full access to the 50,000-creator pool, moderation tools, and licensing management, with a 14-day free trial available if you'd like to see the applications come in before committing.

Check out our pricing page here.

SHOUT Plus: Turning Your Customers Into a Governed Advocacy Programme

SHOUT Plus addresses a different part of the problem: brands that already have an engaged customer base and want to convert that goodwill into structured, brand-safe content at scale, without follower count being a qualifying factor.

Rather than sourcing external talent, Plus is built to help you identify, govern, and reward participation from your own customers. It runs on the same four-stage structure as Studio, adapted for enterprise governance:

Briefing. Build structured advocacy campaigns with clear creative direction, participation rules, and reward mechanics tailored to your specific customer community.

Assignment. Governance controls, including approval workflows, segmentation, and custom qualification requirements, let you determine exactly who can participate.

Moderation. Affiliate and performance attribution tracks customer-driven sales, engagement, and creator contribution through connected reporting.

Attribution. Automated rewards go out through flexible mechanics, including affiliate commission, gifting, vouchers, cashback, and bespoke loyalty systems, with competition mechanics and fully custom reward ecosystems on the way.

We built Plus around measurable return: one of our enterprise case studies cites over £186k in perceived UGC value, 1,600+ ambassadors activated, and 450+ ad-ready assets produced at zero traditional cash spend.

The goal is straightforward: reduce your reliance on agency day-rates by systemising the advocacy that's already sitting inside your own customer base. Plus starts from £3,000 a month for 1,000 connected accounts, and includes everything in Studio alongside affiliate tracking, AI video moderation, auto-hire and auto-approve, and sentiment analysis.

SHOUT Agency: Full-Service Strategy and Execution

Not every brand wants to manage campaigns directly, however capable the self-serve tooling is. SHOUT Agency is built for that: a full-service offering powered by what we believe is the world's largest nano-creator network, covering creator strategy, campaign management, influencer activations, paid media, and UGC production.

Agency sits alongside Studio or Plus, giving you access to both the underlying infrastructure and a dedicated team running it on your behalf. Two things set it apart. First, our approach isn't generic: we maintain dedicated strategies for specific verticals, including tech, food and beverage, gaming, fashion, travel, accommodation, entertainment, and ecommerce, alongside a specific TikTok Shop offering.

Second, our strategy work is backed by built-in tools covering competitor analysis, audience insights, content performance prediction, and influencer concept generation, along with a dedicated Mass Advocacy Program for brands scaling customer-led content specifically.

Choosing Between the Three

Brands like Adobe, Red Bull, Amazon Music, and Buffalo Wild Wings already run creator programmes through our infrastructure, and their feedback consistently points to two outcomes: faster turnaround and clearer oversight. Campaigns that once required weeks of coordination are now regularly completed in days, without any loss of brand safety or quality control.

Why This Matters

User-generated content (UGC) has moved from a supplementary tactic to a core performance channel, and the brands seeing the strongest results are the ones treating sourcing, briefing, moderation, and attribution as a single connected system rather than four separate functions.

That's the thinking behind building three products instead of one. Whether you're running your first influencer campaign, formalising a customer advocacy programme, or looking for dedicated strategic support, there's a route into SHOUT that fits, built on the same underlying infrastructure.

If you're not sure where to start, get in touch and we'll help you find the right fit.