SONIC's app-only Double Smasher offer needed more than a promo push — it needed cultural momentum. We built a two-phase TikTok campaign with 40 creators, blending viral "hack unlocked" discovery with authentic crave-and-reaction storytelling. The payoff: 28.7M views, 411K+ engagements, and sentiment 30% above industry benchmarks. Here's how it happened.
From Buffalo Wild Wings to Oreo, Brands have been delivering UGC campaigns to remember. Here's how they did it.
