The Ultimate Guide to Crushing Black Friday & Cyber Monday With UGC

Whether you're gearing up for your brand’s first Black Friday and Cyber Monday (BFCM) or you’re a seasoned pro looking to level up, you’re in the right place. BFCM is the World Cup of e-commerce — intense, competitive, noisy, and absolutely thrilling. And if you want to win, you need a solid game plan, creative flair, and content that actually converts.

As TikTok’s first UK marketing partner — and the leading UGC platform connecting 20,000+ creators with innovative brands — SHOUT has helped everyone from Adobe to Printful, Amazon, Fitafy, Ed Hardy and more make BFCM their biggest revenue moment of the year.

And here’s the best part:
Sign up now and get an exclusive 30% off BFCM discount — forever.

Let’s dive into the strategy.

🎯 1. Set the Stage: Build Your BFCM Game Plan

Before you dive into the BFCM madness, you need clarity. A strong strategy turns chaos into momentum.

Pick Your BFCM Theme

Your theme is the backbone of every post, email, ad, and UGC video you put out.

It could be:

• “Biggest Drop of the Year”

• “Early Access Event”

• “24-Hour Lightning Deals”

• “BFCM Mystery Boxes”

• “Creators' Choice Sale”

A unified theme makes everything feel cohesive and memorable.

Need inspo? Check out the brands already crushing it on SHOUT — Adobe, Printful, Amazon, Von Dutch, Valentino, and many more — for idea fuel.

Free Strategy Calls at SHOUT

Not sure which direction to take?
Every SHOUT subscription includes free consultations, meaning you can get expert advice on your offer structure, creator strategy, audience targeting, and more.

💰 2. Create Compelling Offers (With a UGC Twist)

Discounts are great, but they’re not enough on their own. You need offers that feel exciting, urgent, and creator-approved.

Here are winning offer structures we’ve seen:

• Sitewide % Off + Bonus on Bestsellers

• Buy More, Save More

• Free Gift With Purchase

• Creator-Exclusive Discount Codes

• Bundle Deals Featuring Top-Rated Products

And don't forget the secret weapon: UGC.
Creators showcasing your deals in real life — unfiltered, authentic, personality-driven — will outperform polished ads every time.

With SHOUT, you can launch UGC campaigns in minutes and get content back in as little as 3 days.

✉️ 3. Warm Up Your Audience With Pre-BFCM Emails

The brands that win BFCM don’t wait until the big weekend — they prime their audience ahead of time.

Send a few emails in the lead-up with:

• Value-driven tips

• Sneak peeks

• “VIP early access” messaging

• Creator clips teasing what's coming

At SHOUT, we guide you through this approach during your free consultation calls so your audience is already excited before the sale goes live.

🎥 4. Launch a UGC Campaign For Your BFCM Products

If there’s a product you’re counting on for BFCM success, give it a spotlight.

Create a UGC campaign in SHOUT specifically for:

• Bestsellers

• New releases

• High-margin items

• Giftable favourites

This helps you:

• Generate more creator content

• Boost product visibility

• Drive more conversions

• Increase ROAS on TikTok, Meta, YouTube, and more

You can even run Spark Ads using creator posts to amplify your reach.

💬 5. Keep the Hype Going During BFCM

Once BFCM starts, don’t go quiet.

Make noise:

• Post creator content daily

• Engage with comments

• Re-share creator posts

• Run polls, quizzes, and countdowns

• Add fresh UGC to your product pages

Authenticity wins, especially when customers are overwhelmed with polished ads. UGC cuts through the noise and builds trust instantly.

📈 6. Review Results and Plan for Next Year

Once the dust settles, analyse your performance:

• Which UGC videos drove the most conversions?

• Which creators outperformed?

• Which offers were most effective?

• What channels brought the best ROAS?

With SHOUT’s results tracker, you’ll see performance at a glance — helping you refine and improve next year’s BFCM strategy.

🚀 Make This BFCM Your Biggest Success Yet

Ready to transform your BFCM strategy with creator content that actually converts?

SHOUT’s UGC Studio connects you with over 20,000 creators ready to make high-performing content for TikTok, Instagram, YouTube, and Snapchat — at affordable, fixed prices.

Book your demo today and let’s make BFCM 2024 your strongest, most successful season ever.